Psychology is integral part of User Experience(UX) design process. Understanding how the people interact with the product and how their decisions can be influenced or can be manipulated are the topics to be covered by UX designers. Design psychology is a combination of neuroscience, cognitive psychology, social psychology and human computer interaction that approaches user experience design through the lens of human behavior.
We will discuss about the principles and theories behind the design decisions we can make backed by psychological principles. By understanding how different psychology principles influence human behavior, we can design your products to elicit specific responses and actions from our target users.
Example for Mirroring Effect
As saying goes, “Monkey see, monkey do” primates including humans are good at imitation. The term which states the unconscious mirroring or mimicking of the behavior of people we are with near proximity. In our experience with products the interaction we make is intimated and instant.
Have you ever picked up a word your friend said and you then said it right back to him? This is a perfect example of Chameleon effect.
The fact that exposure to one stimulus which influences a subsequent response to a different stimulus. After we have watched a horror movie on TV late at night, you’re more likely to jump up at all the creaks and noises in your house than if you’d watched a comedy.
Priming shapes our behaviors and reactions to the environment and is an often an effective shortcut that allows us to take quick decisions. It is also an efficient tool of persuasion, employed extensively in marketing and advertisement sectors of industry.
